Yes, this issue looks different. But the magazines
purposekeeping the home mission challenge before U.S.
Catholicsis still the same.
Over a year ago, publisher Father Jerry Dorn
and our Planning-Review Board decided to assess how well
Glenmary Challenge was doing. Was it accomplishing
its mission? (See the mission statement in the column at
left.) And how could the magazine help Glenmary better reach
out to new partners in mission, particularly younger Catholics?
With the help of publications consultants
John Brady and Greg Paul, we conducted in-depth telephone
surveys with randomly selected Glenmary supporters. Then
we evaluated our format and content in light of survey results
as well as the best data about what promotes magazine readership
and editorial effectiveness today.
Glenmary Challenge is competing for
attention with so much other mediareligious and secular,
print and electronic. To be noticed, to be read, it just
has to be the best that it can be. Thats the only
way to ensure that the home mission challenge, originally
sounded by founding editor, Father William Howard Bishop,
can still be heard in our information-saturated society.
We are excited about the magazines new
look. We hope you are too. Please let us know what you thinkand
what you would like to read about in coming issues: communication@glenmary.org.
One of our goals is to encourage more reader feedback.
But our major goal is to bring the home mission
challenge to the attention of younger readers. They were
very much in mind as we created a more browsable
format and more obvious connections to Glenmarys Web
site.
If you havent yet seen our Web site,
I hope this redesign will coax you to check it out.